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| Arts and Sciences |
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| Communications (CO) |
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| CO:105 Media and Society 3 cr. |
| Introductory course examining the history, evolution and relationships of the media in and the effects on our society. Course includes both the print and electronic media as well as ethics, advertising and public relations. Recommended for students majoring in communication, journalism or U.S. culture. |
| (59.4 Lec. Hrs.) |
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| CO:172 Writing for Media 3 cr. |
| This course addresses the variety of writing styles used in the media. Through regular assignments students will compare, contrast, and practice the writing styles of print journalism, advertising copy, public relations, and broadcast copy. The circumstances for the use of objective and subjective voice will be emphasized. |
| (59.4 Lec. Hrs.) |
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| CO:215 Advertising Principles 3 cr. |
| Explains the economic functions of advertising, its value and use in business. Analysis of consumer motivation, presentation of advertising and the effectiveness of various media is presented. Assignments give practice in effective advertising methods. |
| (59.4 Lec. Hrs.) |
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| CO:220 Survey of Film 3 cr. |
| Introduces the history, development, economic and artistic aspects of motion pictures and the movie industry for an appreciative and critical understanding of the motion picture with emphasis on directing, acting, editing, photography, sets, special effects, makeup, costumes, music and sound. |
| This course satisfies a general education requirement in the Humanities or Fine Arts, but not both. |
| (59.4 Lec. Hrs.) |
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| CO:228 Digital Photography 3 cr. |
| Digital Photography is designed for the Communications Media majors who focus on the visual arts. It is highly recommended for those who concentrate their studies in video productions and web graphics. The focus of the class is the manipulation of digital images using Adobe's Photoshop software. Although some basic principles of photography will be discussed, a previous photography course is not a prerequisite for enrollment. Students must be familiar with Microsoft's Windows operating system software. |
| (39.6 Lec. Hrs/39.6 Lab Hrs.) | |
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| © EICCD | 306 West River Drive Davenport, IA 52801 | For Information call: 1-800-462-3255 |
| eiccinfo@eicc.edu |
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